1on1 Strategy Lab
One Advisor. One Client. Better Financial Conversations.
Interactive financial strategy tools that help advisors turn complex financial concepts into conversations clients can see, understand, and participate in.
Stop relying on spreadsheets, static illustrations, and complicated explanations. With 1-on-1 Strategy Lab, you can explore financial strategies with your client in real time—changing assumptions, comparing approaches, and helping them understand the potential impact of the decisions they're considering.
"Let's test it together across the table."
Interactive Strategy Apps
Ready for your next client meeting
Your Clients Don't Need More Financial Information.
They need a better way to understand it.
The Old Way: Information Overload
Financial services is filled with projections, illustrations, statements, tax rules, fees, rates of return, product comparisons, and financial terminology.
You work with these concepts every day. Your clients don't.
And when clients can't clearly see what's happening with their money, some of the most important financial decisions of their lives can become difficult to understand.
The 1on1 Strategy Lab Way: Collaborative Exploration
1on1 Strategy Lab was built to change the conversation. Instead of simply telling clients what may happen, you can explore it with them.
When clients see the numbers respond dynamically to their own goals, uncertainty transforms into genuine buy-in and confidence.
Don't Just Show the Client an Answer.
Let Them Participate in Discovering It.
Sit across the table—or share your screen—and explore the strategy together.
Change the tax rate.
See what happens.
Expose how bracket drift destroys retirement income over time.
Change the rate of return.
See what happens.
Separate real compound growth from misleading average figures.
Change the fees.
See what happens.
Reveal the compounding drag of asset-based charges vs. alternatives.
Change the withdrawal amount.
See what happens.
Find the exact sustainable distribution threshold together.
Change the time horizon.
See what happens.
Evaluate longevity risk and multi-generational wealth preservation.
Change allocation or financing.
See what happens.
Compare private reserve borrowing against cashing out productive assets.
Now the client isn't simply receiving another illustration or recommendation. They're participating in the financial conversation.
And that can lead to better questions, clearer understanding, and more meaningful discussions about their financial decisions.
More Than Calculators.
A System for Better Financial Conversations.
1on1 Strategy Lab includes 12 interactive financial applications, but the real value isn't how many tools you receive. It's how you use them together.
Start with the financial problem—not the financial product.
Client Situation
Understand the client's current financial situation and what they're trying to accomplish.
Risks & Inefficiencies
Explore potential risks, inefficiencies, assumptions, and opportunities that deserve a closer look.
Test Assumptions
Test alternative strategies and change assumptions together live in the room.
Visual Outcomes
Help the client visually evaluate how different approaches may affect the outcome.
Informed Next Steps
Use what you've discovered to have a more informed conversation about potential next steps.
Start With the Client.Then Let the Conversation Lead You to the Right Tool.
Not every client has the same financial problem. That's why 1on1 Strategy Lab isn't built around a single strategy.
Start with Reality Check to test direction or Risk Buckets to map asset risks.
Open the QP Rollout Analyzer to evaluate RMDs, taxation, and IRMAA cliffs.
Explore the Taxable Account Analyzer for tax drag and expense comparison.
Open Private Reserve or Mortgage Master for financing strategies.
12 Applications.
Different Conversations. One Strategy Lab.
Every tool is engineered for clean client interaction—responsive on laptop, iPad, or conference display.
REALITY CHECK
Examine the client's current financial direction and test whether their strategy is performing as expected.
Uncovers hidden trajectory flaws before they become retirement shortfalls.
PRIVATE RESERVE
Explore liquidity, financing strategies, and the economics of maintaining access to private capital.
Demonstrates the power of uninterrupted compounding and private banking.
TAXABLE ACCOUNT ANALYZER
Compare the potential long-term effects of taxation, investment expenses, distributions, and alternative financial strategies.
Visually isolates dividend drag, turnover taxes, and fees over 30 years.
QP ROLLOUT ANALYZER
Explore qualified retirement assets, taxation, required minimum distributions, retirement income, Medicare IRMAA considerations, and potential repositioning strategies.
Clarifies the compounding tax ticking time-bomb in 401(k) and IRAs.
S&P 500 RATE AVERAGES
Explore historical market performance and illustrate the important distinction between average returns and the actual experience of invested money.
Busts the math myth between arithmetic mean and compound geometric return.
CSO MORTALITY CALCULATOR
Help explain mortality assumptions and their relationship to life insurance economics.
Removes mystique around cost-of-insurance tables and actuarial principles.
IUL LOCK-IN & RESET
Demonstrate caps, floors, participation rates, annual crediting, and the reset characteristics associated with indexed strategies.
Shows exactly how zero becomes your hero without mathematical confusion.
INVERTED ASSET COST CALCULATOR
Explore how different financial structures and costs may change as assets grow over time.
Illustrates why a 1% AUM fee on $2M costs drastically more than asset-based charges.
MORTGAGE MASTER
Analyze mortgages, refinancing, home equity, additional payments, financing alternatives, and potential break-even points.
Answers the eternal client debate: pay down mortgage vs. invest elsewhere.
ACCOUNT ABILITY CALCULATOR
Test financial assumptions and evaluate whether a strategy is accomplishing its intended objective.
Stress-tests client goals against real-world inflation and volatility.
RISK BUCKET ALLOCATION STRATEGY
Explore where assets are positioned and create a visual conversation around the different risks those assets may face.
Transforms abstract asset allocation into intuitive color-coded risk buckets.
IUL COST ANALYZER
Explore the costs associated with IUL and how they may impact policy performance over time.
Provides full transparency that builds client confidence and trust.
Clean, High-Impact Visuals Your Clients Can Grasp in Seconds
No complicated spreadsheet formulas, cluttered printouts, or intimidating financial jargon. Just clear interactive graphs, side-by-side strategy models, and instant slider feedback.
Imagine Your Next Client Meeting.
"Let me explain how this works…"
Where the advisor speaks for 45 minutes, delivers a 60-page PDF illustration, and the client nods politely while feeling overwhelmed.
"Let's test it together."
Where both advisor and client collaborate on the same screen, testing scenarios and discovering the right financial path collaboratively.
That's the experience 1on1 Strategy Lab was designed to create.
One advisor. One client. Working through the financial decision together.
Merle Gilley
Creator of 1-on-1 Strategy Lab • Case Strategy Specialist
Built for the Conversation Across the Table.
1on1 Strategy Lab grew from decades of real-world experience working with financial professionals, life insurance, indexed universal life, retirement strategies, and client case design.
"The technology came later. The conversations came first."
Each application was developed around financial questions that arise when an advisor is sitting across the table from a client trying to make sense of an important financial decision.
The objective isn't to replace the advisor. It's to give the advisor a better way to have the conversation.
One Advisor. One Client.
One Strategy at a Time.
Give your clients a more interactive way to explore financial decisions.
Give yourself a powerful set of tools for explaining complex concepts.
And turn financial analysis into a conversation your clients can actually participate in.
Created by Merle Gilley • Cancel anytime • Immediate advisor portal activation